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George Lucas created Star Wars - it wasn’t based on a book.

We want to encourage great talent to think that way. A lot of family live action, fantasy, spectacle movies that we think are big and can play great. Something along the lines of the first Star Wars, or Harry Potter 1 and 2. We're looking at big, broad-audience, PG-level adventure films as something that we want to get into. The Netflix exec says that an original franchise, not based on a comic book or other well-known property, that can appeal to a broad audience and has the potential for multiple entries is their next "dream project." He adds that he feels like Netflix, and not the big studios, is the right home for those kinds of projects. Related: Every Harry Potter Actor In Star Warsīut now, Nagenda tells THR that the next step for the streaming giant is to take on the big franchises.

Still, They have yet to create a summer blockbuster franchise to compete with the types of series Nagenda mentions above. They've also produced several Oscar-worthy movies like Marriage Story, The Irishman, and Roma. The streaming giant has instead focused on more adult action fare like Bright, Extraction, and The Old Guard, which have all attracted large numbers of viewers. However, the one place Netflix hasn't managed to compete so well has been with blockbuster movies. In recent years, Netflix has come to dominate the TV landscape, producing an incredible number of high-budget TV dramas that have spurred the traditional networks into creating their own streaming services, like Peacock and HBO Max, to compete.

Netflix started as a DVD mail service, but quickly expanded its offering to streaming content online, killing the traditional video store chains like Blockbuster in the process.

Tendo Nagenda, the head of production at streaming giant Netflix, says they want to create their own broad-appeal adventure movie franchise in the vein of a Star Warsor Harry Potter-type series.